Case Study


Lead Generation Campaign

Personal Resilience are leaders in workplace transformation and wellbeing. They frequently work with global names, making marked improvements to productivity via their resilience programmes. Their methods and training are cutting edge; indeed, members of their team are currently working with leading neuroscientists at New York University in addition to Professors at Reading University and the Chartered Management Institute to further the field and study of resilience.

Since working with Fresh Source Digital this market leading business has built a solid database of over 120 leads in a twelve week period. Of these, we generated 51 Sales Qualified Leads for QEDOD’s team to follow up and convert.

What We Did

Fresh Source Digital was chosen as the full-service agency partner for Personal Resilience to help them generate inbound leads for their service. They also wanted to extend their speaking engagements in addition to training contracts and so digitalised webinars were to be incorporated into the final lead generation programme.

Our team began with researching their target market, coming up with three target personas
and their associated day-to-day role frustrations and challenges. We then conducted channel research and produced acontent and distribution plan that would meet the needs of these targets. Content was produced for each stage of the B2B buying funnel and promoted via an email database and LinkedIn advertising, in addition to social media and blog posts. Initial conversions were then nurtured through the rest of our content marketing plan.

Performance – 12 Week Campaign

Leads Generated
Sales Qualified Leads Generated

Click through rates and conversion rates from landing pages performed above industry average. Additionally, 120 qualified leads were collected and nurtured. After nurturing, a total of 51 sales qualified leads were generated in a 12 week period from high profile companies with a clear demand for the service.