Online Channel Distribution

You’ve developed the content, now get it seen. Bespoke content distribution strategies that get your content seen by the right people in the right place at the right time

What Is It?

More companies than ever are producing content, whether it’s blog posts, reports or offline content. But are people finding and engaging with this content, let alone converting into leads?

This program has been developed to design and implement a targeted content distribution strategy for your organisation that looks at your customer’s buying journey, understands which channels they are using during the decision making process and ensuring that your content is in place to influence that decision.

This program is bespoke to every clients and tailored to their specific audience, but some of the areas we look at include:

  • Research: Audience research, creation of marketing personas and mapping of buying journey

  • Planning: Creation of a content distribution strategy tailored to influence the target audience at each stage of the buying journey. This could include PPC, SEO, paid partnerships and social media

  • Promotion: Delivery of a content distribution strategy to cover the most relevant channels for your audience and budget, such as PPC, SEO, email, paid partnerships and organic social media

  • Analysis: Monthly analysis and planned campaign improvements based around a marginal gains model

Who Is It For?

This program has been designed to support marketing managers and online marketers that are producing content internally and want to distribute this content to a wider audience in a targeted and strategic way. Whatever content is being produced internally, we can support you by developing and implementing a full distribution strategy that will get your content seen by the right people at the right time.

Our programs have been designed to meet the wider challenges that are faced by modern marketers and sales teams, specifically:

  • Developing a content strategy for lead generation

  • Generating a high volume of sales qualified leads

  • Qualifying and nurturing leads through to sales

  • Showing an ROI on marketing spend

  • Effective prospecting of contacts

  • An effective, sustainable alternative to cold calling

Enquire Now

If you’d like to know more about our channel distribution services, send us your details and one of our experts will get back to you.

 

If you're experiencing challenges in generating targeted leads from your website, fill in the form or call us on 020 7117 2438 for a free consultation with one of our digital marketing specialists.

We also offer the following online lead generation services, all designed to support you in delivering real business results through your online marketing programs: