HUBSPOT MANAGEMENT

Curve

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Curve is a London-based fintech that produces a payment add linked to a card where businesses can manage their payments and employee expenses. They approached us to help them develop a new B2B proposition to be managed and created in HubSpot through targeted content marketing.

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Summary of Activity

• Persona research and creation

• Creation of content strategy

• Creation of content hub in HubSpot CMS

• Set-up of workflows and email nurture campaign

• Set-up of lead scoring within HubSpot

• Set-up of reporting dashboard

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See more in our case study

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Kallidus

Kallidus is a HR and recruitment SaaS provider. They use HubSpot Marketing and Sales Pro, as well as Salesforce and Salesloft. They approached us to help them streamline their marketing and sales process and enable this in the platforms that they were using.

 

Summary of Activity

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• Set-up of lead generation forms

• Set-up of content workflows

• Integration with Salesforce and Salesloft

• Mapping of marketing and sales process and implementation in HubSpot, Salesforce and Salesloft

• Creation of personas in HubSpot

• Set-up of lead scoring in HubSpot

• Creation of reporting dashboard in HubSpot, using data pulled from HubSpot, Salesforce and Salesloft

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You can see more in our case study

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Three Mobile

We worked with Three Mobile to develop their B2B data centre proposition for SMEs.

 

Summary of Activity

• Set-up of email workflows

• Set-up of lead scoring

• Integration with sales process

• Creation and management of reporting dashboards

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The Collective

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The Collective creates and manages living and working spaces across a series of properties in London and New York. Their challenge was that they were spending a lot of revenue on advertising but they didn't know where that spend was being best spent and wanted to use HubSpot for improved attribution.

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Summary of Activity

• Mapping of marketing and sales process

• Creation of sales process in HubSpot Marketing Pro

• Integration of other tools including Envoy that are used during the sales process

• Automation of sales process using Zapier

• Creation of reporting dashboards showing attribution and where advertising was converting into sales

 

We mapped out the content requirements and built initial wireframes and designs for the hub, working with the Curve team to manage content production and website design and build. The hub was built in HubSpot, allowing us to use their tracking and reporting abilities to manage, segment and nurture leads through the sales process. Gated content was used to allow us to gather early stage leads for nurturing, with an enquiry option for those further through the buying journey.

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Switch 2

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Switch 2 creates and manages district heating systems through proprietary software. They wanted to generate more leads from local authorities to improve their chances of being invited to tender.

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Summary of Activity

• Creation of digital marketing and sales strategy

• Sales training workshops

• Persona creation and implementation in HubSpot

• Creation and implementation of content strategy

• Set-up of email nurture programs and lead scoring

• Creation of reporting dashboard