Find out how to set a solid foundation for your inbound campaign, including setting channel targets, lead qualification and demonstrating ROI on spend

1

Building a Platform for Inbound Success

How to Leverage Webinars & Video to Drive Qualified Leads

2

Learn how you can publish advanced content that will set you apart from your competition and drive targeted leads

How to Bring Your SEO & PPC Strategy into 2016

3

See how you need to shape your search strategy for 2016 and get ahead of the ever shifting Google algorithm

Are You Ready for Today's Marketing Challenges?

B2B marketers are under more pressure than ever, with greater demands placed on marketing to generate leads and the B2B buying process shifting online, opening up more channels than ever before. This eGuide will show you how to overcome some of the biggest challenges faced by the B2B marketer today, including:

  • How to deliver a digital marketing strategy that generates high quality leads
  • Which online channels you need to consider and how to measure success
  • How to use video and interactive content to get ahead of your competition

Written by three experienced inbound marketing leaders, The Modern Marketer's Handbook will give you the tools you need to build a successful digital strategy for 2016 and beyond.

Alan Grainger is the co-founder of the inbound lead generation agency Fresh Source Digital and has been designing and implementing inbound strategy for B2B and B2C businesses over the last 5 years.
 
He’s worked across household brands as well as SMEs, helping design bespoke strategies to drive leads and sales through inbound channels.

Alan Grainger

Founder & Director, Fresh Source Digital

Copyright 2016 Fresh Source Digital

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Sarina has worked in digital since 2006. She began with IDG Global Solutions, running webcasts for companies including Nokia and Fujitsu-Siemens and moved to the development of online communities across Europe for HP in early 2007.
 
Since moving to Brisbane in 2008 she has been marketing mobile apps and implementing marketing strategies for B2B and B2C products and services.
 

Sarina Quinlan
Founder & Director, Marketing Digital AU

The Modern Marketer's Handbook

Learn how B2B marketers are generating leads in 2016

About the Authors

Charlotte is the second co-founder of the inbound lead generation agency Fresh Source Digital and founder of the digital agency, Visebility, which specialises in small business and SME digital marketing.

She is also the author of Digital Dynamite: Blowing the Lid on the Secrets of Digital Marketing.

Charlotte Waller
Founder & Director, Fresh Source Digital & Visebility

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