Our Approach

We have developed a unique approach to creating bespoke, effective digital marketing strategies for our clients

The Key to an Effective Digital Marketing Strategy

Rather than just ploughing ahead with an SEO or PPC campaign and charging a retainer based on improving rankings or traffic, our data based approach will inform which channels your audience uses during the buying process and offers the best return on your investment.

This is underpinned by targets and objectives that have a clear business benefit such as sales qualified leads, making us truly accountable for the strategies we put in place and giving you meaningful results that you can take to the board.

Our Process

Research

Who is your target audience and what is their buying process? What online channels are they using? How educated are they and how are they behaving when they visit your website?
One of the main problems with many digital marketing strategies is that they don’t cater for how their audience actually behaves when in the market for particular goods or services.
Our comprehensive research stage allows us to understand this in detail, fuelling our strategy with data and insight.

Planning

Once we know your audience, understand the issues in your sector and the challenges that people are facing that your products or services can solve, we can begin to put together a digital marketing strategy to engage them with your online content.
We’ll examine your business objectives and design a strategy that engages your target audience at each stage of the buying journey and filters them through to your sales process, creating a truly integrated approach.

Production

When we have a plan in place, it’s time to produce the assets that are needed to populate your online channels. This could be eGuides, webinars, blog posts or landing pages and each will have a strategic goal to fulfil and a target to achieve.
We use the best freelance talent from around the world to produce your materials and believe in using sector and channel specialists to undertake all of our work. This way, you’re getting the best possible work being undertaken for the best possible price.

 

Promotion

You may have written the best blog post in the world, but if nobody can see it then it’s never going to achieve what you want it to.
We design and implement effective promotional plans through the channels that your prospects are using throughout their buying journey. This could include multiple touchpoints, from SEO landing pages to marketing automation emails and Facebook re-marketing ads. Every relevant channel is utilised to inform, educate and engage your target audience.

Analysis

Many digital agencies will fire off an automated monthly report with out of context data and leave you to make sense of it and report it to the board. We don’t work that way.
We plan business targets and objectives and work backwards to hold every channel accountable for delivering on these objectives. That way, you can understand the mechanics of how every channel is contributing to the campaign, whilst having a clear insight into how it’s impacting the business as a whole.
Reports will also contain actions for the following months work, giving you an organic campaign that changes and evolves over time based on learning what works and what doesn’t.