HubSpot Onboarding - What’s Your Process?
One of the most common requests I hear when briefing on a new HubSpot onboarding goes along these lines: “Can we just set it up to do...
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Alan Grainger
- Aug 11, 2020
- 6 min
The Five Biggest Automation Mistakes in Marketing and Sales
Marketing and sales automation tools are gaining in popularity. Understand the 5 biggest mistakes people make and make automation work.
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Alan Grainger
- Jul 28, 2020
- 4 min
HubSpot Set-up – Go Beyond the Tech for a Successful Strategic Set-up
For many in marketing and sales, HubSpot appears to offer a golden bullet for attribution, reporting and lead management. And used...
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Alan Grainger
- May 5, 2020
- 4 min
Best CMS for Scale-up SaaS Companies – HubSpot CMS Overview
There is a big difference when considering a website build as a scale-up company than during your start-up days. Back then, it was all...
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Alan Grainger
- Nov 9, 2016
- 1 min
The Lead Generation Process Uncovered
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work. While more...
38 views0 comments
Alan Grainger
- Oct 21, 2016
- 4 min
Blender Blunders: How to Blend Offline and Online Activity to Deliver Sales
Mastering the necessary touch points to successfully nurture traffic into leads into engaged leads into prospects and finally sales ready...
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Alan Grainger
- Sep 13, 2016
- 2 min
Brief Encounters: My Summer of Persuasion
Whilst my peers and it seems everyone in my entire social network was enjoying a holiday this summer, we’ve been busy at work in the...
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Alan Grainger
- Jun 29, 2016
- 3 min
If Ads Were a Person
They’re the bogey you wipe on your jeans that still doesn’t come off your hand. That hair in your eye you can’t see to remove. The person...
29 views0 comments
Alan Grainger
- Jun 21, 2016
- 3 min
How to Make the Most of your Marketing Data
Wimbledon gets underway next week as the annual procession of strawberries, cream and polite applause once again hits SW19. In the tennis...
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Alan Grainger
- Jun 15, 2016
- 3 min
Personalised Spam – My Breakup With a Sales Girl
The last few months since starting Fresh Source Digital and having the words “Founder” and “Director” in my job title have certainly been...
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Alan Grainger
- Apr 6, 2016
- 1 min
Mirror Mirror on The Wall: How Much Should a Brand Share, If At All?
In today’s culture of sharing there’s a fine balance between building a relationship and managing your brand well on social media, and...
32 views0 comments
Alan Grainger
- Mar 22, 2016
- 3 min
4 Essential Inbound Marketing Tools
Inbound marketing is an all encompassing methodology. Heavily creative in nature and involving persuasive words and stunning imagery and...
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Alan Grainger
- Mar 15, 2016
- 4 min
How to Qualify Your Leads and Improve the Sales and Marketing Relationship
Over the years, many great relationships have been immortalised in fiction; through television, film and literature. The star struck...
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Alan Grainger
- Feb 12, 2016
- 2 min
How to Create a Documented Content Marketing Strategy
Research from the Content Marketing Institute shows that fewer marketers are documenting their strategy than in 2015. And despite 77% of...
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Alan Grainger
- Feb 5, 2016
- 4 min
To Hire a Marketing Agency or Go It Alone – How to Get the Balance Right
As a Director of an online marketing agency, it would figure that I’d be partial to people outsourcing their marketing. But the reality...
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Alan Grainger
- Jan 25, 2016
- 3 min
Stop Creating Content – An Alternative Guide to Creating More Effective Content
The term “content” is a difficult one to come to terms with, and one I’ve always had a problem with. For me, the all encompassing word...
18 views0 comments
Alan Grainger
- Jan 15, 2016
- 3 min
Why Hasn’t My SEO/PPC Worked?
Today on the blog we’ll look at two giants of digital marketing – SEO and PPC – and some of the main reasons campaigns involving these...
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Alan Grainger
- Jan 12, 2016
- 3 min
How to Set the Right Objectives for Digital Marketing Channels
A key frustration for the modern Marketing Manager is the sheer number of available channels at their disposal. In the world of digital,...
18 views0 comments
Alan Grainger
- Dec 14, 2015
- 1 min
Common Weak Spots of the Inbound Process
The founders of Fresh Source have been working closely with the lead generation process for over two years. We’re well-practiced in how...
13 views0 comments
Alan Grainger
- Dec 8, 2015
- 4 min
Why Did My Inbound Program Fail? A Recipe for Marketing Nirvana
Working in marketing agencies, it’s not uncommon to hear variants of this article’s title uttered by clients and prospects on a regular...
16 views0 comments
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