Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
While more data is being made available through social and marketing automation tools, marketing professionals are struggling to turn this data into insight and this insight into actions.
In this presentation, you’ll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
It will guide you through a marketing process which will help you to set meaningful targets and understand the relationships that exist between each of your marketing channels and the ultimate business goal: more sales.
Finally, it will show how you can analyse the results of your campaign on an on-going basis and drive real performance improvements across all of your marketing channels.